Lewrick & Company

Innovation and transformation

From Agentic AI to Zero bureaucracy.

We help companies and public institutions design what comes next and make it happen. Worldwide, with local partners.

Founded by Dr. Michael Lewrick, lead author of the bestselling Wiley design thinking series. Vaduz · Zürich.

Michael Lewrick giving a keynote on stage in front of a large audience
Keynote · tens of thousands of listeners in 20+ countries
What we work on, A to Z Tap any letter
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6international bestsellers with Wiley
3M+readers worldwide
25+languages
20+countries with keynotes and programmes
2×Thinkers50 nominee, 2022 and 2023

Former Chief Innovation Officer at Swisscom · former Head of Innovation Labs at Deloitte · Stanford visiting scholar · PhD · MBA

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Three ways to work with us

Most clients start with a keynote, continue with a masterclass and end up building with us. You can start at any step.

Inspire

Keynotes, talks and panel discussions

For conferences, leadership summits and all-hands meetings. Michael gives your audience a clear direction on AI and innovation, and leaves them with ideas they can act on.

  • Keynotes of 30 to 60 minutes
  • Engaging panel discussions and fireside chats
  • Audiences from 50 to 30,000
  • English or German, on stage or online
See keynote topics
Enable

Masterclasses and workshops with Michael

Your teams work on your real challenges, with Michael as facilitator. They leave with tools, use cases and a plan.

  • 1.5 hours to 5 days
  • 12 to 200 participants
  • On site or online
  • International certification on request
See programmes
Deliver

Advisory and transformation

From AI strategy to a live automation pilot, with senior experts and local partners.

  • Agentic AI and the autonomous enterprise
  • Business ecosystem design
  • Innovation strategy and metrics
  • Public sector transformation
See advisory
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Keynotes that change how leaders think about AI and innovation

Based on Michael's books and on current client work. Each keynote is tailored to your audience and industry.

New

The Autonomous Enterprise

Why most companies run AI pilots and few run AI at scale, and what Agentic AI on trusted data changes.

New

Beyond Automation

Using AI to create new business models and value, instead of only doing the same work faster.

The future of decision-making

How human judgement and machine insight work together, and how leaders build trust in AI.

Design Thinking & AI

The new design mandate: designing with algorithms, while keeping people at the centre.

Business Ecosystems

Why thriving ecosystems beat isolated businesses, and how to build and scale them.

Measuring innovation

Metrics, OKRs and portfolios that show what innovation really delivers.

Invited by global companies for keynotes, panels and internal sessions Formats: keynote, panel, fireside chat, recorded session
Portrait of Michael Lewrick
“His work, methods and frameworks meet the current zeitgeist and find application in the most innovative companies globally.”Larry Leifer, Professor, Stanford University
Ask for a keynote date
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Masterclasses and workshops, facilitated by Michael

Programmes are updated every quarter with what we learn in client work. Your teams work on their own challenges, so results are usable the next day.

Participants working with design thinking and ecosystem design templates on a wall

Hands-on, not slides

Teams work with the templates from our books

From design thinking and lean startup to ecosystem design and scale: every step has a proven template, so teams see their progress on the wall.

200participants

AI & Innovation Masterclass

An AI ideation sprint produced more than 100 AI use cases.

120participants · 4 days

Design Thinking Masterclass

At Microsoft Labs in Shenzhen, including ecosystem design and innovation metrics.

30global leaders · 4 days

Global Leadership Innovation Accelerator

Annual programme for a global bank on platforms, ecosystems and innovation accounting.

40senior leaders · 2 days

Strategic Futures Thinking

Scenario planning and horizon scanning to stress-test business models.

No.ProgrammeForDuration
#101Practical AI & InnovationTeam leads and managers2 days
#201AI Strategy & Use CasesC-suite, boards, division heads1 day
#301Agentic AI & Business Model RedesignAgentic AIInnovation, strategy, IT, R&D2 days
#401AI-Powered Business EcosystemsStrategy and business development2 days
#501Future-Proofing & Innovation in DisruptionLeadership teams1–2 days
DTDesign Thinking Certification (Basic to Master)Teams, facilitators, leaders2–5 days
Language: English or German, simultaneous translation on request Format: at your premises or online, all time zones Fees: on request
Request a masterclass
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Advisory: the autonomous enterprise

Every company runs AI pilots. Few run AI at scale. The bottleneck is rarely the model; it is data nobody can certify. We build the foundations that let Agentic AI work safely, especially in regulated industries.

Data as ProductsOwned, certified, ready to use
Governance as CodeRules that run at every data access
Business AutomationAgentic workflows at scale
Customer ExperienceCustomer relations at scale as your advantage

Three ways to start

1 dayC-level team

Executive Discovery Workshop

Shared ambition, top use cases and risk appetite.

3–4 weeksCDO, IT, Legal

Regulatory Data Architecture Review

Gap analysis against FADP, GDPR, EU AI Act and sector rules, with a target architecture.

90 daysone business domain

Enterprise Automation Pilot

A live automation on a certified data product, measured on an executive scorecard.

Business Ecosystem Design

Strategies to design and scale ecosystems and platforms, from first concept to growth.

Innovation strategy and metrics

Innovation portfolios, OKRs and metrics that link innovation to business results.

Capability Building

Design thinking labs, facilitator programmes and communities of intrapreneurs.

Book a 60-minute conversation

Public Sector

Zero Bureaucracy

Citizens expect public services as simple as the best apps. We help governments and public institutions redesign services around people, then use Agentic AI to remove the steps nobody needs.

  • Digital government roadmaps
  • Service design with citizens
  • Smart city ecosystems
  • AI with clear governance
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Selected projects

A selection from client work in financial services, insurance, pharma, technology, e-commerce, retail and the public sector.

Financial Services

AI transformation of core banking processes

Agentic AI use cases for customer experience and operations at an international bank, from prioritisation to implementation.

Focus: AI strategy, governance

Financial Services · Asia

Designing a data-driven banking ecosystem

Design and scaling of new ecosystem value propositions for a digital bank, from ecosystem strategy to partner model.

Focus: Business Ecosystem Design

Public Sector

Digital government transformation roadmap

A roadmap to make public services simpler and digital, designed together with citizens and administration.

Focus: Service Design, Zero Bureaucracy

Pharma

Design thinking capability build

A company-wide programme that trained facilitators and built an internal design thinking lab and community.

Focus: Capability Building, certification

Technology

AI-powered product strategy

Product strategy and roadmap for connected, AI-enabled product portfolios.

Focus: AI product strategy, roadmap

Retail

End-to-end transformation with OKRs

Organisation-wide innovation strategy and OKR implementation, from vision to measurable portfolio.

Focus: innovation strategy, metrics

Technology · Asia

Building and scaling an ecosystem

Advised one of the largest ecosystems in China on building minimum viable ecosystems (MVEs) and growing them into an ecosystem that organises everyday life.

Focus: ecosystem strategy, scaling

Insurance

Business and data ecosystem strategy

Ecosystem strategy for one of the world's leading integrated financial, health and services groups, connecting business and data.

Focus: data ecosystems, strategy

E-Commerce · Asia

AI recommendation engine at scale

Advisory for the largest recommendation engine in Asia, based on advanced AI and designed to maximise user engagement.

Focus: applied AI, user engagement

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What clients say

Testimonials from leaders who worked with Michael and the Lewrick & Company team.

“Working with Michael Lewrick and his team was a fascinating experience for more than 30 executives from our division. The practical and hands-on format helped us to discover compelling opportunities for growth and innovation.”
CTO & VP Technology & InnovationLeading automation provider
“Michael has familiarised our executive team with the topic of business ecosystem design. It was inspiring, profound and created the very right momentum.”
Member of the Executive BoardGlobal logistics provider
“Valuable advice, relevant examples and deep knowledge about business ecosystem design. The advisory team from Lewrick & Company was able to bring us up to speed on the topic and provide the basis for our strategic decisions.”
Head of Corporate Development and M&AFinancial Services
“The insights into the ecosystem design capability we had when working with Michael Lewrick were great, professional, and down-to-earth. The very useful variety of frameworks can be effectively and efficiently applied to design, implement and scale ecosystems.”
Customer Engagement ManagerAviation industry
Design Thinking Cortex logo

Our own Agentic AI

Design Thinking Cortex

The Cortex Facilitator is an Agentic AI facilitator built on the 350 templates of our Wiley series. It picks the right tools, drafts them with your team and challenges assumptions. Founding partner pilots start in 2027.

Visit the Cortex
Michael Lewrick at his desk with five books of the Wiley design thinking series

Founder and managing director

Dr. Michael Lewrick

Speaker · facilitator · advisor · author

Michael has more than 20 years of experience in industry and advisory. He helps leaders turn AI and innovation into results, with a hands-on approach and frameworks used by innovative companies worldwide. His books are translated into more than 25 languages.

Since 2021

Managing Director, Lewrick & Company

Before

Director and Head of Innovation Labs, Deloitte · Chief Innovation Officer and COO, Swisscom

Academia

Visiting scholar, Stanford University · Affiliate Senior Expert, Drucker School · PhD · MBA

Recognition

Thinkers50 nominee 2022 and 2023

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Global reach, local partners

Michael leads every engagement. For delivery, we work with a network of senior experts and local partners, so you get global experience with people who know your market, language and regulation.

Vaduz · Zürich

Headquarters

Europe

DACH, Nordics, Southern Europe

Asia

China, Singapore and the wider region

Americas

United States

Let's talk.

Tell us what you have in mind. Michael answers personally.

E-Mailinfo@lewrick.ch
What are you interested in?

Or write directly to info@lewrick.ch.