Innovation and transformation
We help companies and public institutions design what comes next and make it happen. Worldwide, with local partners.
Founded by Dr. Michael Lewrick, lead author of the bestselling Wiley design thinking series. Vaduz · Zürich.
Former Chief Innovation Officer at Swisscom · former Head of Innovation Labs at Deloitte · Stanford visiting scholar · PhD · MBA
Most clients start with a keynote, continue with a masterclass and end up building with us. You can start at any step.
For conferences, leadership summits and all-hands meetings. Michael gives your audience a clear direction on AI and innovation, and leaves them with ideas they can act on.
Your teams work on your real challenges, with Michael as facilitator. They leave with tools, use cases and a plan.
From AI strategy to a live automation pilot, with senior experts and local partners.
Based on Michael's books and on current client work. Each keynote is tailored to your audience and industry.
Why most companies run AI pilots and few run AI at scale, and what Agentic AI on trusted data changes.
Using AI to create new business models and value, instead of only doing the same work faster.
How human judgement and machine insight work together, and how leaders build trust in AI.
The new design mandate: designing with algorithms, while keeping people at the centre.
Why thriving ecosystems beat isolated businesses, and how to build and scale them.
Metrics, OKRs and portfolios that show what innovation really delivers.
“His work, methods and frameworks meet the current zeitgeist and find application in the most innovative companies globally.”Larry Leifer, Professor, Stanford University
Programmes are updated every quarter with what we learn in client work. Your teams work on their own challenges, so results are usable the next day.
Hands-on, not slides
From design thinking and lean startup to ecosystem design and scale: every step has a proven template, so teams see their progress on the wall.
An AI ideation sprint produced more than 100 AI use cases.
At Microsoft Labs in Shenzhen, including ecosystem design and innovation metrics.
Annual programme for a global bank on platforms, ecosystems and innovation accounting.
Scenario planning and horizon scanning to stress-test business models.
| No. | Programme | For | Duration |
|---|---|---|---|
| #101 | Practical AI & Innovation | Team leads and managers | 2 days |
| #201 | AI Strategy & Use Cases | C-suite, boards, division heads | 1 day |
| #301 | Agentic AI & Business Model RedesignAgentic AI | Innovation, strategy, IT, R&D | 2 days |
| #401 | AI-Powered Business Ecosystems | Strategy and business development | 2 days |
| #501 | Future-Proofing & Innovation in Disruption | Leadership teams | 1–2 days |
| DT | Design Thinking Certification (Basic to Master) | Teams, facilitators, leaders | 2–5 days |
Every company runs AI pilots. Few run AI at scale. The bottleneck is rarely the model; it is data nobody can certify. We build the foundations that let Agentic AI work safely, especially in regulated industries.
Three ways to start
Shared ambition, top use cases and risk appetite.
Gap analysis against FADP, GDPR, EU AI Act and sector rules, with a target architecture.
A live automation on a certified data product, measured on an executive scorecard.
Strategies to design and scale ecosystems and platforms, from first concept to growth.
Innovation portfolios, OKRs and metrics that link innovation to business results.
Design thinking labs, facilitator programmes and communities of intrapreneurs.
Public Sector
Citizens expect public services as simple as the best apps. We help governments and public institutions redesign services around people, then use Agentic AI to remove the steps nobody needs.
A selection from client work in financial services, insurance, pharma, technology, e-commerce, retail and the public sector.
Agentic AI use cases for customer experience and operations at an international bank, from prioritisation to implementation.
Focus: AI strategy, governance
Design and scaling of new ecosystem value propositions for a digital bank, from ecosystem strategy to partner model.
Focus: Business Ecosystem Design
A roadmap to make public services simpler and digital, designed together with citizens and administration.
Focus: Service Design, Zero Bureaucracy
A company-wide programme that trained facilitators and built an internal design thinking lab and community.
Focus: Capability Building, certification
Product strategy and roadmap for connected, AI-enabled product portfolios.
Focus: AI product strategy, roadmap
Organisation-wide innovation strategy and OKR implementation, from vision to measurable portfolio.
Focus: innovation strategy, metrics
Advised one of the largest ecosystems in China on building minimum viable ecosystems (MVEs) and growing them into an ecosystem that organises everyday life.
Focus: ecosystem strategy, scaling
Ecosystem strategy for one of the world's leading integrated financial, health and services groups, connecting business and data.
Focus: data ecosystems, strategy
Advisory for the largest recommendation engine in Asia, based on advanced AI and designed to maximise user engagement.
Focus: applied AI, user engagement
Testimonials from leaders who worked with Michael and the Lewrick & Company team.
“Working with Michael Lewrick and his team was a fascinating experience for more than 30 executives from our division. The practical and hands-on format helped us to discover compelling opportunities for growth and innovation.”
“Michael has familiarised our executive team with the topic of business ecosystem design. It was inspiring, profound and created the very right momentum.”
“Valuable advice, relevant examples and deep knowledge about business ecosystem design. The advisory team from Lewrick & Company was able to bring us up to speed on the topic and provide the basis for our strategic decisions.”
“The insights into the ecosystem design capability we had when working with Michael Lewrick were great, professional, and down-to-earth. The very useful variety of frameworks can be effectively and efficiently applied to design, implement and scale ecosystems.”
Our own Agentic AI
The Cortex Facilitator is an Agentic AI facilitator built on the 350 templates of our Wiley series. It picks the right tools, drafts them with your team and challenges assumptions. Founding partner pilots start in 2027.
Founder and managing director
Speaker · facilitator · advisor · author
Michael has more than 20 years of experience in industry and advisory. He helps leaders turn AI and innovation into results, with a hands-on approach and frameworks used by innovative companies worldwide. His books are translated into more than 25 languages.
Managing Director, Lewrick & Company
Director and Head of Innovation Labs, Deloitte · Chief Innovation Officer and COO, Swisscom
Visiting scholar, Stanford University · Affiliate Senior Expert, Drucker School · PhD · MBA
Thinkers50 nominee 2022 and 2023
All five books of the bestselling Wiley series in one boxset: mindset, methods, metrics, growth and purpose. The complete methodology for the full innovation lifecycle.
Michael leads every engagement. For delivery, we work with a network of senior experts and local partners, so you get global experience with people who know your market, language and regulation.
Vaduz · Zürich
HeadquartersDACH, Nordics, Southern Europe
China, Singapore and the wider region
United States
What leadership teams, event organisers and HR ask us most often about keynotes, masterclasses and advisory.
Dr. Michael Lewrick is a keynote speaker, facilitator and advisor on Agentic AI, the autonomous enterprise and innovation, based in Vaduz, Liechtenstein, and working across the DACH region and internationally. He is the lead author of the Wiley design thinking series (more than 3 million readers in over 25 languages), a Thinkers50 nominee in 2022 and 2023, and former Chief Innovation Officer at Swisscom and Head of Innovation Labs at Deloitte.
His keynotes show leadership teams how to move from human-led workflows to AI agents working alongside people, and what that means for strategy, organisation and business models.
Booking: info@lewrick.ch
The autonomous enterprise is an organisation in which AI agents, automated decision loops and trusted data work alongside human teams, so routine work runs by itself and people focus on judgement, relationships and innovation. It goes beyond classic automation: processes adapt continuously instead of being redesigned every few years.
In Lewrick & Company's approach, it is built on four foundations: data as products, governance as code, business automation and customer experience. For leadership teams, it is the step from automating single tasks to redesigning how the whole organisation works.
Start with a one-day executive discovery workshop: info@lewrick.ch
Zero bureaucracy is an organisational design principle that removes unnecessary approval layers, forms and handovers by combining user-centred redesign with smart workflows and AI. It applies to companies and public institutions alike.
Michael Lewrick uses design thinking and systems thinking to redesign processes from the citizen's or customer's point of view, so that teams can decide quickly and close to the customer. Typical results are fewer steps, shorter lead times and services that people actually want to use.
A keynote inspires and sets direction, a masterclass builds practical skills, and advisory delivers results in your organisation.
| Keynote | Masterclass | Advisory | |
|---|---|---|---|
| Goal | Shift mindsets, set direction | Build practical capability | Design and implement |
| Format | 30 to 60 minutes, 50 to 30,000 people | 1.5 hours to 5 days, 12 to 200 people | Workshops, reviews, pilots |
| Typical setting | Conferences, leadership summits, all-hands | Leadership teams, innovation and transformation teams | Executive boards, programme leads |
Many clients start with a keynote, continue with a masterclass and then build with us.
Lewrick & Company offers five masterclass programmes on AI and innovation, all facilitated by Michael Lewrick and tailored to your challenges:
Design thinking certification from Basic to Master is also available.
Programme details and in-house dates: info@lewrick.ch
Most advisory projects start small and concrete, with one of three entry points:
Lewrick & Company works with senior experts and local partners, and also advises on business ecosystem design, innovation strategy and metrics, capability building and public sector transformation.
Send a short request to info@lewrick.ch or use the contact form on this page. A short scoping call then clarifies goals, audience and expected outcomes.
Dr. Michael Lewrick is the founder and managing director of Lewrick & Company and the lead author of the Wiley design thinking series, read by more than 3 million people in over 25 languages. He was nominated for the Thinkers50 in 2022 and 2023, was Chief Innovation Officer at Swisscom, and held a global role as Head of Innovation Labs at Deloitte.
He holds an MBA and a PhD, has collaborated with Stanford University for more than 15 years, and is a senior expert in business ecosystem design at the Drucker School. His work connects design thinking, business ecosystems and innovation metrics with Agentic AI. More on his books: design-thinking-playbook.com.
Tell us what you have in mind. Michael answers personally.