DESIGNING FOR THE NEW NORMAL

Creating future success

Challenges

  • New and emerging customer needs and behaviours.

  • Change of external requirements caused of global Covid-19 pandemic.

  • Realisation of new market offerings, delivery and logistic models.

  • Creating new customer-led value propositions and experiences

Solution

  • Initiated task force to design and led a series of customer observations, interviews and Design Thinking workshops with members of the board and different business units.

  • Created new market offerings, build of MVP, market testing and validation as well implementation.

  • Initiated first new offerings in Switzerland with European expansion afterwards.

  • Creation of a playbook for other regions and locations to distribute and apply way of collaboration across the firm.

Impact

  • New market offerings within 6 weeks from kick-off to market implementation and launch.

  • Operating in parallel design sprints and market tests.

  • Establishing at the same time new mindset and way of collaborating at board and top management level.