DIGITAL ECOSYSTEM CUSTOMER EXPERIENCE
An Innovative Solution
Challenge
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New and emerging customer needs and behaviours.
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Transforming digital channels for customer engagement to serve customers comprehensively and in line with their needs.
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Outlined specifics of human-centered design in the B2C context.
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Defined KPIs to measure customer digital engagement.
The Solution
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Combining an human-centered design approach with agile development methodologies.
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Creating a new way of working for developing the digital experience
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Establishing Labs and a open collaboration environment to co-create with design and development teams across industries and companies.
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Creating requirements for a high-quality digital ecosystem solution with unique core value proposition.
Impact
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Creating a new collaboration model for ecosystem, business and technology design.
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Accelerated time-to-market with new end-to-end solutions and high-quality digital solutions.
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Becoming more relevant for customers.