DIGITAL ECOSYSTEM CUSTOMER EXPERIENCE

An Innovative Solution

Challenge

  • New and emerging customer needs and behaviours.

  • Transforming digital channels for customer engagement to serve customers comprehensively and in line with their needs.

  • Outlined specifics of human-centered design in the B2C context.

  • Defined KPIs to measure customer digital engagement.

The Solution

  • Combining an human-centered design approach with agile development methodologies.

  • Creating a new way of working for developing the digital experience

  • Establishing Labs and a open collaboration environment to co-create with design and development teams across industries and companies.

  • Creating requirements for a high-quality digital ecosystem solution with unique core value proposition. 

Impact

  • Creating a new collaboration model for ecosystem, business and technology design.

  • Accelerated time-to-market with new end-to-end solutions and high-quality digital solutions.

  • Becoming more relevant for customers.