DESIGN OF STATE-OF-THE ART MOBILE EXPERIENCE
An Innovative Solution
Challenge
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Re-design the user interface and user experience of an existing app.
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Create user friendliness to increase the usage of the app.
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Possibility to create synergies for future developments from the existing improvement process.
The Solution
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Applying Design Thinking for innovation involving its process from exploring to implementing of innovation actions.
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Developing Personas and incorporating Customer Journey to determine the customers’ understanding and expectation for the app.
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Re-design the app’s design and interface to be appealing the users.
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Re-design and Re-develop functionalities to allow the users an dramatically simpler and more intuitive experience app using.
Impact
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Providing an app that is the single point of contact.
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Establishing an hybrid design and thought process that inlcudes both the organization and the target group (users).
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Increase in user experience and accepting the new app.
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Make initial very good progress in achieving the targeted increase in efficiency.