DESIGN OF STATE-OF-THE ART MOBILE EXPERIENCE

An Innovative Solution

Challenge

  • Re-design the user interface and user experience of an existing app.

  • Create user friendliness to increase the usage of the app.

  • Possibility to create synergies for future developments from the existing improvement process.

The Solution

  • Applying Design Thinking for innovation involving its process from exploring to implementing of  innovation actions. 

  • Developing Personas and incorporating Customer Journey to determine the customers’  understanding and expectation for the app.

  • Re-design the app’s design and interface to be appealing the users.

  • Re-design and Re-develop functionalities to allow the users an dramatically simpler and more intuitive experience app using.

Impact

  • Providing an app that is the single point of contact.

  • Establishing an hybrid design and thought process that inlcudes both the organization and the target group (users).

  • Increase in user experience and accepting the new app.

  • Make initial very good progress in achieving the targeted increase in efficiency.