CREATION OF INNOVATION HUB

An Innovative Solution

Challenge

  • New and emerging customer needs and behaviours.

  • Realisation of new market offerings, service solutions and users to identify.

  • Develop understanding users to identify and emotional attachment regarding customer experience.

  • Outlined specifics of value proposition.

The Solution

  • Create an innovation hub for generating disruptive innovation to go-to-market quickly and cheaply.

  • Creating new customer-led value propositions and experiences. 

  • Labs to tackle future projects with the right infrastructure and become a more customer centric organization.

Impact

  • New market offerings within 6 weeks from kick-off to market implementation and launch. 

  • Deliver a unique value proposition.

  • Build an innovation hub focused on the rapid experimentation and commercialization of customer led-solutions.