CREATION OF ECOSYSTEM GROWTH STRATEGY FOR INSURANCE

An Innovative Solution

Challenge

  • Establishing new ways of delivering services and capabilities for customers.

  • Identification of existing and emerging business ecosystems for service offerings in different contexts (e.g. new core value proposition based on Opti-Channels).

  • Leverage insights from digital transformation, artificial intelligence and behavioural science to achieve overall ambition and operational goals.

 

The Solution

  • Applying Design Thinking, Lean Startup and Business Ecosystem methodology for developing MVE.

  • Developing Personas and Mapping out Customer/Actors Ecosystem Journey to illustrate user experience and become practice in various channels.

  • Creating a transparent project that all stakeholders and potential actors in the ecosystem understand how information and services are delivered to clients. 

Impact

  • Establishing a new perspective to business growth by applying the concept of Design Thinking, Ecosystem design, digital transformation, artificial intelligence and behavioural science.

  • Providing a solution that will allow to tap into new business growth, becoming more relevant for customers and sustaining business growth.